Meet The Founders

Ben Katz

Co-Founder & CEO

Previously led the growth product team at WHOOP and the fitness app portfolio at Appex. In his free time he trains as a hybrid athlete, having completed a 50k ultramarathon, half and full IRONMANs, HYROX races, and more.

Mats Terwiesch

Co-Founder & CPO

Previously led core product teams at WHOOP and Appex. Was a member of the US national rowing team and has completed a 50 mile ultramarthon. Before entering the tech industry, was a research associate publishing on AI + health at Harvard.

Matt Ruiters

Co-Founder & CTO

Previously worked on billing and global resiliency @ AWS. After playing rugby for 10 years, and since his shoulders gave out, he's taken up triathlon and surfing. Exercise and cooking keep him sane outside of work 🇿🇦.

Caroline "Shoe" Shoemaker

Co-Founder & COO

Shoe has had years of experience in the fitness tech space, first at WHOOP building their analytics team, then at Appex, a mobile app roll-up company responsible for half the portfolio. She's completed two IRONMAN 70.3s and one full IRONMAN.

Michael Battaglia

VP of Technology

Previously led engineering teams at Train Fitness and worked across multiple core product teams at WHOOP. After a decade long rowing career, he now enjoys riding his bike.

Frequently Asked Questions

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